The Board

Boulder Mountainbike Alliance is run on volunteer labor, and the backbone of that volunteer labor force is the Board of Directors. Meet the BOD and learn about what drives each of them to make BMA all it can be.

Interested in becoming a board member?

BMA is always looking for possible new board members. Board terms begin in October, but we’re happy to receive applications or inquiries at any time. Check out this Board Member Job Description, and you can always email us at for more information.

Brian Collins

Mr. Collins has over 20 years of professional experience in (enterprise sales, support, and management) with a focus on business and technology, business process improvement, systems integration and project management. Mr. Collins has experience with various roles; ranging from a independent consultant, project manager, director, CTO and president.

When not geeking out on the latest technology, or taking apart the kitchen appliances to see how they work, you can find (or attempt to find) Brian on the trails of Colorado either biking, hiking or looking for the next climbing opportunity.  The preservation of the outdoor recreation opportunities and pursuit of even lighter and cooler gear are key drivers for keeping Mr. Collins engaged in the recreation economy and always looking for ways to improve the performance, sustainability and participation of the industry.

Rich Cook, Vice President

Rich is founder and Managing Director of Focus Outdoor Advisors, LLC, a consulting company focused on outdoor and bicycle industries, tourism development, conservation and outdoor recreation.  Rich was formerly the Director of Development for the International Mountain Bicycling Association, helping advance trail and bike park development worldwide. He also served as General Manager of the Eldorado Climbing Wall Company, as Executive Director of the Breckenridge Outdoor Education Center and in various management roles at Copper Mountain. Along the way, he’s worn many hats including teaching for Outward Bound; guiding in South America; was founder of the Breckenridge Crest Mountain Marathon; and involved in trail stewardship in Summit County, Colorado.

Some of his other activities include business mentoring with the Colorado Tourism Office CHAMP Program, public speaking on bike tourism and non-profit organization development. He previously served on the boards of the Backcountry Snow Sports Alliance, Climbing Wall Association and Summit Huts Association. A Boulder resident and graduate of the CU Business School, Rich and his wife Lisa have two kids, and love to play in the hills, crags and trails around Colorado.

Jimmy Martin, Secretary

Jimmy loves mountain biking all over Colorado and has been a long time member of BMA. Jimmy has always been active in the Boulder community and prior to joining the BMA Board he was on the Boulder Chamber of Commerce Board of Directors as well as the Board of Directors for the Emergency Family Assistance Association (EFAA). He is a graduate of CU Law School. Jimmy currently works in the areas of renewable energy and corporate law.


Marcus Popetz, President

Marcus has been working his way through different mountain bike clubs as he moved around the US to earn a breadth of knowledge from being the shovel bum on build projects up through founding a IMBA chapter and handling all aspects of club administration.  Marcus takes his organizational experience from running a 50 person tech company and melds that with his experience in the world of mountain biking to support his passion for more trail, better trail and a larger, more diverse riding community.

Bob Richards, Treasurer

Bob is a principal in Open Water Ventures, a private equity company focused on the consumer products and services industries. He was formerly the CFO and a founder of Nittany Ventures, LLC, a Little Caesars Pizza franchisee, and the CEO and founder of Rockreation, Inc., the first multi-state operator of membership based indoor rock climbing facilities. Bob spent a number of years in the corporate world as a marketing executive with Nestle Foods and Valley Grain Products and as a CPA with Ernst & Whinney. He also serves on the boards of directors of Vertical World, AdventureMed and Wilderness Medicine of Utah, and is a mentor at the Leeds Graduate School of Business at CU Boulder. For fun, it's all about skiing, mountain biking, climbing and anything else that can be done in the outdoors!

Adam Sher

Adam is a partner in the Boulder, Colorado office of the international law firm of Bryan Cave, LLP and practices in the areas of commercial real estate and corporate finance. Adam has been practicing law in this field for over 15 years. In addition to his law practice and his service on the board of Boulder Mountainbike Alliance, Adam has served on the board of trustees of Shining Mountain Waldorf School in Boulder, Colorado since 2007 and as board chair from 2009 through 2012.

Elorie Slater

Elorie rode her first single track on a $15 bike from a yard sale in St. Louis, Missouri, always makes a short story long, and holds down the fort as the official bike shop room mom (really, Owner & Marketing Director for Sports Garage).

Ms. Slater was one of the main organizers of the Women’s Off-Road Cycling Congress [WÖRCC], first held in Boulder, Colorado in the Fall of 2017. WÖRCC asks a congress of 100 female off-road cyclists and mountain bikers “What do you love, hate, and hope for?” The information gathered at WÖRCC will be compiled into a comprehensive report available to industry and subscribers in 2018.

Wendy Sweet, Operations Manager

Wendy has been an avid cyclist since her first two wheeler at age 6. She loves all types of cycling, from touring to triathlon, mountain biking to commuting and even a brief stint on the track.  As a Colorado native, she started mountain biking in the 90's. Wendy worked at IMBA from 2012 to 2016, where she became even more passionate about creating more and better places to ride in Boulder County.

Sometimes you'll find Wendy on the trail with her trail dog, her husband or her 2 teenage boys. Off the bike, Wendy also loves hiking and snowboarding.

Jason Vogel

Jason works as an environmental consultant at Abt Associates in downtown Boulder where he works primarily on public policy issues related to climate change impacts and adaptation. He has been engaged intensively in local political issues, including running campaigns for local ballot issues and city council candidates, and serving three years on the Boulder County Parks and Open Space Advisory Committee. He joined the BMA board in 2005, after serving as a mountain bike patroller and trail work volunteer. Jason was deeply involved in enhancing the Boulder Mountain Bike Patrol, beginning the Caribou Classic/SufferFest, supporting the development of Valmont Bike Park, and doing some heavy lifting for BMA advocacy campaigns promoting regional trail connectivity, increasing riding opportunities in West Magnolia, and expanding/enhancing trails on city and county open space.